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Programs›Football›University of Wisconsin-Madison›Football
Division I · Big Ten Conference

University of Wisconsin-Madison Football

Madison, WI · the Badgers · University of Wisconsin-Madison overview
122
Roster
17 over the D-I cap of 105
$41M
Team budget
82nd percentile in Division I
$335,274
Per roster spot
median $79,762
16
Coaches
1 head · 15 assistant
986
APR
98% of players retained
43%
Admitted
top quarter for selectivity

University of Wisconsin-Madison fields a football team in the Big Ten Conference (NCAA Division I). In 2024–25 the roster carried 122 players, about the median of 119, with 1 head coach and 15 assistants. Team expenses were $40,903,448, well above the median of $9.1M — $335,274 per roster spot, top quarter of Division I football programs. Under the Division I roster cap of 105 in force from 2025-26, that is 17 over — cuts or attrition are likely, though players already on the roster may stay (230 of 261 Division I programs carried more than the cap). The team's multi-year Academic Progress Rate is 986, about the median of 964, with 98% of players retained year to year. The school gave $10,704,429 in athletic aid across its men's teams, about $25,793 per roster spot.

Among Division I football programs

Where this program sits against its 261 peers (percentile; the tick is the median).

Team budget$41M
Spend per player$335,274
Roster size122
Coaching staff16
APR986

Team budgets across the division

$1.4M$93M
this programevery Division I football program

Roster sizes (cap 105)

89167
this programevery Division I roster

The program

  • Roster122 2024–25 season
  • Division I roster cap105 17 over last season
  • Coaching staff1 head, 15 assistant
  • Team expenses$40,903,448 for the year
  • Operating expenses$6,640,545 game-day and travel
  • Spend per roster spot$335,274 division median $79,762
  • Academic Progress Rate986 multi-year; 1000 latest
  • Players retained98% year to year
  • Eligible99% of player-terms
  • Athletic aid, men's teams$10,704,429 school-wide
  • Aid per roster spot$25,793 across men's teams
  • Recruiting spend, men's$1,725,093 school-wide

Coaching staff

NameTitleEmail
Luke Fickell head coachHead Coachnot on file
Put University of Wisconsin-Madison on a target list, address the whole staff at once, and send each email yourself from Gmail — nothing goes out without you pressing Send.Start your board

Recruiting timing

  • Coaches may first contact youSeptember 1 of junior year
  • Your own emailsAny time the rule limits what coaches send back
  • High-school football players1,029,588 2024-25
  • Division I roster spots31,184 261 programs
  • Odds of a spot1 in 33 3.0% of high-school players hold a Division I roster spot

General NCAA rule for Division I; the football recruiting guide has the date for each grad year, the eligibility checklist and what to put in a first email.

About the school

What an athlete asks first — each panel opens the full picture.
36,797undergraduates · 49,605 students in all
Women 53% Men 47%
Setting
City
Type
Public · Research university
Affiliation
None
43%admitted · of 63,505 applicants
SAT middle 50%1360 – 1510
ACT middle 50%28 – 32
Test scores
Test-optional
Graduate in 6 yrs
89%
122on the roster · 2024–25 season
Roster vs the D-I cap of 105122
17 over — players already on the roster may stay
Academic Progress Rate986
98% of players kept year to year
Team expenses
$40,903,448 $335,274 per roster spot · top quarter of Division I
Coaches
1 head · 15 assistant
Athletic aid, men's teams
$10,704,429
Recruiting spend, men's
$1,725,093
$14,216net price · after grants, aided first-years
Sticker, in-state$28,905
Sticker, out-of-state$58,303
Average net price$14,216
Net price by family income
$0–30k$4,458
$30–48k$5,268
$48–75k$9,613
$75–110k$21,123
$110k and up$26,427
Tuition & fees
$11,205 in-state · $40,603 out

Campus safety

Full picture →
0.98violent offences per 1,000 · students a year, 2022–2024
Violent0.98
Property1.25
In residence halls
13 burglaries · 64 sex offences over 2022–2024
Residence-hall fires
4 over 2022–2024
17%of bachelor's degrees in business · 25 fields · Bachelor's, Doctorate, Master's
Business1,414 · 17%
Biological sciences1,029 · 12%
Engineering959 · 12%
Social sciences796 · 10%
Computer & information sciences691 · 8%

Research University of Wisconsin-Madison

School pages built around what an athlete needs to know — the program's money and roster room, admissions fit, what a family really pays, majors, campus life and safety.

Football programs within 150 miles

University of Wisconsin-MadisonUniversity of Wisconsin-Whitewater · 37 miBeloit College · 44 miRockford University · 59 miCarroll University (Wisconsin) · 60 miUniversity of Wisconsin-Platteville · 60 miRipon College · 60 miWisconsin Lutheran College · 70 miLoras College · 76 miConcordia University Wisconsin · 76 miUniversity of Dubuque · 77 miUniversity of Wisconsin-Oshkosh · 78 miNorthern Illinois University · 85 mi
SchoolMilesRosterBudgetAPRAdmitted
University of Wisconsin-Whitewater Division III · Wisconsin Intercollegiate Athletic Conference37112$687k—83%
Beloit College Division III · Midwest Conference4471$435k—57%
Rockford University Division III · Northern Athletics Collegiate Conference59101$426k—57%
Carroll University (Wisconsin) Division III · College Conference of Illinois & Wisconsin60126$520k—58%
University of Wisconsin-Platteville Division III · Wisconsin Intercollegiate Athletic Conference60115$1M—87%
Ripon College Division III · Midwest Conference6087$446k—84%
Wisconsin Lutheran College Division III · Northern Athletics Collegiate Conference7090$438k—79%
Loras College Division III · American Rivers Conference7697$561k—92%
Concordia University Wisconsin Division III · Northern Athletics Collegiate Conference76133$426k—68%
University of Dubuque Division III · American Rivers Conference77123$709k—87%
University of Wisconsin-Oshkosh Division III · Wisconsin Intercollegiate Athletic Conference78131$756k—87%
Northern Illinois University Division I · Mountain West Conference85143$13M96270%

Other football programs in the Big Ten Conference

SchoolRosterBudgetPer playerAPRCompare
The Ohio State University 17 over cap122$92M$757,043985vs
Pennsylvania State University 25 over cap130$77M$595,277982vs
Rutgers, The State University of New Jersey, New Brunswick 32 over cap137$76M$554,182979vs
University of Southern California 11 over cap116$74M$638,060970vs
University of Nebraska-Lincoln 50 over cap155$71M$455,320974vs
University of Washington 9 over cap114$69M$604,576999vs
University of Michigan 34 over cap139$62M$443,620980vs
University of Oregon 21 over cap126$61M$482,916968vs
University of California, Los Angeles 16 over cap121$55M$456,240944vs
University of Iowa 26 over cap131$51M$388,506971vs
Indiana University, Bloomington 9 over cap114$50M$440,417969vs
Michigan State University 14 over cap119$48M$405,275952vs
University of Illinois Urbana-Champaign 14 over cap119$48M$403,373970vs
University of Minnesota, Twin Cities 12 over cap117$45M$388,484980vs
University of Wisconsin-Madison 17 over cap122$41M$335,274986vs
Northwestern University 4 over cap109$38M$347,722995vs
Purdue University 21 over cap126$37M$295,184954vs
University of Maryland, College Park 15 over cap120$36M$295,855956vs

Every Big Ten Conference football program · Football budgets ranked